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Developing and executing the overarching strategy to promote, enhance, and protect MIT’s brand.

What we do

  • Manage MIT’s brand system and the Brand Guide website
  • Advise departments, labs, and centers on how to best leverage the MIT brand in the context of their own branding efforts
  • Manage MIT’s merchandise program and work closely with the Technology Licensing Office and the MIT Coop to review items for brand compliance
  • Manage the MIT Media Library, a repository of photos and video clips for use by the MIT community