Brand

Developing and executing the overarching strategy to promote, enhance, and protect MIT’s brand.

What we do

Manage MIT’s brand system and the Brand Guide website
Advise departments, labs, and centers on how to best leverage the MIT brand in the context of their own branding efforts
Manage MIT’s merchandise program and work closely with the Technology Licensing Office and the MIT Coop to review items for brand compliance
Manage the MIT Media Library, a repository of photos and video clips for use by the MIT community