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Social Media

The IOC manages MIT’s flagship accounts for Facebook, X, LinkedIn, Instagram, Threads, TikTok, and Tumblr. We create the strategy for these channels, post content, and monitor comments. We also manage the strategy and implementation of all social media announcements and campaigns at the presidential and Institute levels.

Whether you’re sharing original content or supporting an event, social media is vital to reaching your audiences. We can help you plan a strategy, identify appropriate platforms, and advise on best practices for your social media campaigns.

What we do

Strategy and assessment

  • Help craft a social media strategy
  • Assess social media efforts
  • Advise on social media branding

Social media practice

  • Guide the selection of appropriate social channels
  • Recommend tools, software, and apps
  • Counsel on best practices
  • Advise on analytics reporting and assessment

Social media resources

MIT’s social media guidelines are designed to help staff, faculty, and students who use social media to promote MIT activities, groups, or initiatives. These guidelines do not replace existing MIT policies or procedures, including the MIT Policy on the Use of Information Technology Resources or the Athena Rules of Use.