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The IOC helps MIT departments, labs, and centers (DLCs) leverage the global brand recognition of the Institute.

We promote consistent use of the MIT logo and other brand elements across all communications, including web, print, and social media.

What we do

  • Educate the community about how to work with MIT’s brand system
  • Recommend which MIT branding option is right for your DLC
  • Provide logo files for sub-branding
  • Refer you to skilled designers for custom logos
  • Offer feedback on designs

Branding resources

MIT’s brand represents the culture and values of the Institute. Clear, correct, and consistent implementation of our brand helps reinforce MIT’s reputation throughout the world and provides cohesiveness across all departments.